LEADING  MANUFACTURERS  AND  MERCHANTS  CITY  OF  BROOKLYN


The Singer Manufacturing Company

G. R. McKENZIE, president

 
Manufacturers of the celebrated Singer Sewing-Machines
No. 591 Fulton Street
No. 104 Graham Avenue.-

Prominent 10 the manufacturing world, and unrivaled in its branch of trade, 
is the widely known and celebrated "Singer Manufacturing Company," whose 
salesroom and general office for Long Island is located at No, 591 Fulton 
street, Brooklyn, with a branch at No. 104 Graham avenue, E. D. 

This company was incorporated in 1857, and now has a working capital of 
$30,000,000. Its success has been phenomenal-in fact, its machines have no 
equals for durability, reliability, simplicity, and excellence, and are the 
embodiments of mechanical workmanship of the highest order of perfection. 

The following gentlemen, noted in commercial and financial circles for their 
executive ability, sound business principles, and inflexible integrity, are the 
officers, Viz.: 
G. R. McKenzie, president; 
W. F. Proctor, vice-president; 
F. C. Bourn, secretary; 
H Cheyne, treasurer; 
E. D. Cummings, Brooklyn manager. 

The company has immense factories at Elizabethport, N. J., South Bend, Ind., 
Cairo, Ill., Kilbowie, near Glasgow, Scotland, and at Vienna, Austria, and 
Montreal, Canada, and forty-five thousand employees, and the trade of the 
company extends to every part of the civilized world. The company has two 
thousand offices in the United States and Canada, and three thousand offices 
in Europe, etc. Interested parties often tell confiding people that "the Singer 
is a good machine for manufacturing, but is not intended for family use" This 
is not true. The company sells every year more machines to families than are 
sold by any other three sewing-machine companies combined. 

Over six million Singer family machines have been sold to families. Three-fourths 
of all the family machines sold annually throughout the world are Singers; and 
probably three-fourths of all the manufacturing machines are also Singers. 
The "reasons why" are these: 
-1. New improvements. The latest machines have more improvements, and more valuable 
ones, than are found on any other machines. 
-2. Simplicity of construction. They are so simple that a child can quickly learn 
to operate them. 
-3. Light running. A child can operate the latest improved machines with ease. 
-4. Noiseless. The latest machines are less noisy than any of the lock-stitch machines. 
-5. Great strength. They stitch the heaviest woolens as well as the thinnest gauze. 
-6. Durability. There are Singer machines in good order to-day, after being in use 
from twenty to thirty years. 
-7. Utility. The company never sacrifices utility, strength, and durability to mere 
show. Their machines are made to sow-and to sew everything and to sew everything 
well-and are not varnished and gilded over to hide defects. 
-8. Staying qualities. Buyers of other machines often find themselves unable to 
procure necessary parts or repairs, because the company which made them has gone 
out of business (as over fifty sewing-machine companies have in the past ten years). 
Such machines then become valueless to their owners. No buyer of a Singer experiences 
such a loss. The company have been in the field since 1850, and is here to stay. 
-9. Repairs and teaching. The company retails as well as manufactures, and has about 
five thousand offices, covering every part of the civilized world, and conducted by 
their own salaried agents. Every Singer agent is under positive instructions to look 
after any Singer machine needing attention or repairs, without regard to where it was 
purchased, and customers are requested to notify the principal office whenever their 
needs do not meet prompt and proper attention from their local agents. 

The Singer machines have been awarded the first premium over all others more than 
three hundred times at great World's expositions, State and county fairs in every 
part of the United States. To sum up the matter, "The Singer" is a long way ahead 
of all other sewing-machines, and is the best in the world, while even the inexperienced 
cannot fail to use it with pleasure and profit. 



With Special Thanks to: Cathy Harrison Speciale
Transcribed exclusively for the Brooklyn Genealogical Information Pages: Nancy E. Lutz

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